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Tagline: “Your Platform. Your Power. Your AmEx.”
Who is our target audience?Millennial and Gen Z content creators who are building businesses on TikTok and other short-form video platforms. These creators may be influencers, educators, artists, or entrepreneurs—turning passion into profit through social commerce. They value financial independence, platform flexibility, and tools that legitimize and scale their creative work. Digitally native and brand-savvy,…
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AmEx SWOT Analysis
🟩 Strengths (Internal Brand Advantages) 🟥 Weaknesses (Internal Brand Challenges) 🟦 Opportunities (External Market Conditions for Growth) 🟥 Threats (External Risks Facing American Express) (This is a class assignment, not affiliated with the brand itself.)
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Corporate Media Analysis Report: American Express Q4 2024 Earnings
American Express’ Q4 2024 earnings received broad and nuanced media attention, reflecting a company navigating strong consumer demand with forward-looking caution. An analysis of six professionally sourced business media articles reveals a generally optimistic tone regarding the company’s financial performance, consumer engagement—especially among younger demographics—and shareholder-friendly actions. However, some skepticism emerged related to future earnings…
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AMEX Infographic
(This is a class assignment, not affiliated with the brand itself.)
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What We Learned from #ShopSmall, We’re Bringing to the Creator Economy
By Stephen J. Squeri, Chairman and Chief Executive Officer, American Express When we launched #ShopSmall over a decade ago, it wasn’t just about supporting small businesses during the holidays. It was about shifting how we define success in the American economy. We saw potential not just in storefronts, but in people—their ideas, passions, and the…
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PR 535 Final Projects
Crisis Video of Taco Shell: Mini Movie about Tony and OO: Midterm Project of Summer Fridays: Final Project of Extra Gum:
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Brighten Up Your Winter with Summer Fridays
—— Beat the Winter Blues and Keep Your Skin Glowing with us! By Sharon Fan As winter rolls in and chilly winds start to take over, the sunny vibes of summer seem to be a distant memory. But Summer Fridays is here to change that. We believe that the bright, carefree energy of summer doesn’t…
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Healthy Spot Campaign
Instagram Post Billboard Busboard Infographic This is a class assignment, not affiliated with the brand itself.
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Creating Connections: Healthy Spot’s Innovative Approach to Pet Wellness
At Healthy Spot, we believe in nurturing the bond between pets and their owners through innovative and engaging experiences. This year, we’re excited to introduce our latest campaign that promises not only to enhance your pet’s well-being but also to transform the way you interact and connect with your furry friends. Our multi-faceted campaign focuses…
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Start Summer Glow-Up with Rhode: Embracing Natural Beauty and Confidence
The warmth of the sun on your skin, the light breeze through your hair, and the endless blue skies—summer is the season of vitality and rejuvenation. As we welcome these longer days and dreamy nights, Rhode invites you on a journey to discover your most radiant self. Enter Rhode, a skincare line founded by Hailey…